Betsy Lanning played a key role in designing and managing our booth along with educating our staff for our first year of exhibiting at The International Conference for High Performance Computing, Networking, Storage, and Analysis Conference 2015 (SC 15). Betsy’s years of experience and take-charge attitude led us to create a new image with our graphics and booth. She handled all the logistics for the show from hotel arrangements to booth design and configuration, press kit creation, and promotional announcements. Additionally, she saved us money by taking advantage of the early discounts and negotiating lower rates for shipping our freight. Her attention to detail is outstanding and her commitment and dedication is unwavering. I would recommend Betsy to anyone looking for a knowledgeable trade show manager. We have engaged Betsy each year since 2015 for our annual SC conference.
Betsy Lanning managed a major, international consumer trade show for us. She is amazingly positive, professional, and knowledgeable with uncanny attention to detail. The show went flawlessly for us due in large part to Betsy's dedication and perseverance in making sure everything was in order. She anticipated all the potential pitfalls brilliantly so there were no surprises. In fact, I never worried about anything relative to the show execution- it was nice to focus on growing our business. I would recommend and will continue to use Betsy's services in the future.
Ms. Lanning’s significant expertise in communications planning and outreach was highly valued by NOVA and its clients during her tenure here. She is focused, hardworking, detail-oriented, and has strong verbal and writing skills. She is able to work independently and yet, understands the importance of a team effort to accomplish overall project goals. Perhaps equally important, she is one of the most positive and people-oriented individuals I have had the pleasure to work with. She is extremely effective at engaging with and working with others at all levels of knowledge, skill or education. She is also an extremely effective manager and coordinator in terms of developing and executing realistic timelines, work plans, and budgets.
Leonard J. May
Former Vice President at Optelecom-NKF
Betsy Lanning managed the execution of 15-20 domestic and international trade shows per year, developed company advertising in trade magazines, created numerous pieces of collateral material, managed the lead response program and coordinated updating the company website. She also managed a significant expense budget. Betsy had supervisory responsibility and was able to lead a team of motivated employees. She was able to earn her employees respect and admiration. Betsy also has excellent interpersonal and problems solving skills. She is a team player and facilitated a positive atmosphere on my staff.
Ethan Maxon
Former Director of Global Marketing at Optelecom-NKFDesigner
Betsy Lanning has an excellent talent when it comes to a marketing communications management. Balancing the many aspects of trade shows, seminars, education, trade magazines, press interaction, and advertising is something that she has long experience in and would be a huge asset for any company. She has extensive experience managing budgets, she has a lot of experience managing people, and she has a very good artistic vision for building/executing marketing programs to mirror corporate strategy. Betsy is a hard worker and is very loyal to the company’s leaders.
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